TechnoKimchi

I had originally written this post in Korean on my Korean blog; realized this might be helpful for others as well; so I'm basically translating my own blog post. I'm sure I can do a better job than Google Translation at least on this =D

Anyhow, many devices, many platforms, many OSs, many companies, many versions, many countries, etc. Should I say we're cursed or blessed by the Tyranny of Choice?

It's always good to put things in perspective; so I just picked out some cores from the big 3: Apple, Google, and Microsoft. All have been there and done that. With the ever-growing convergence of technology, platforms, cultures, countries, languages, on/off life, mobile/desktop, and content suppliers, what we're witnessing is a perfect-stormed-war in 2010. We're seriously living in an interesting time!

Just to add a twist to the picture, here is the list of countries represented on the chart: U.S., S. Korea, Taiwan, and China. The list was subjectively taken by me as an avid reader of Engadget, Gizmodo, GSM Arena, and TechCrunch, and sadly enough, I had to leave out some Asia-based companies like Sony and LG, simply because they don't seem to be as popular in this field as much as the ones aforementioned. At least, this list surely adds a reason for Japanese tech industry to go through some major revolution.

Any ideas to the chart above? I'll be diligent updating the list above for the next couple of days; so any input will be graciously taken.

Follow me on:

It was KT, the no.2 mobile carrier in Korea, that launched iPhone 2 months ago. Obviously, SKT needed counterpart smartphones of its own and decided to launch 15 Android phones in 2010 alone. The Asia-adapted model of Motorola's Droid, named MOTOROI, was the first Android phone introduced in Korea. Today, Samsung finally made an announcement about Korea's second Android phone.

Samsung had already launched 2 Android phones in the U.S last year: Galaxy and Behold 2. In the new model, Samsung completely localized the product for Korean consumers. What message do I get out of this? Samsung IS indeed very serious about the smartphone market. Samsung wants the smartphone phenomenon to happen in Korea.

Samsung's Omnia sold more than iPhone in January. Hey, does that mean Samsung easily beat Apple? Not so quick. According to an article published by Donga Daily, iPhone is far more popular than Omnia among smartphone users (link in Korean), but Samsung exerted more "local player" power on the retail side. The article even goes on to say Samsung knows such a move is nothing more than a bandaid. Samsung very much needs to start producing better smartphones.

Either way, I'm happy. As I keep saying, the Korean digital market has been dark, if not dead, for years. Now the wind of change is blowing strong and more competitions and even "confusion" are being spotted across the field. All the better for us consumers :)

Korea's two heavyweight mobile champions, Samsung and LG, will (have to) learn a lot this year, competing against Apple. It ain't just about technology no longer. It's about design, culture, ecosystem, and most importantly people.

The magical, but most obvious formula: Technology empowers and enables. Culture gives comfort. Design moves the hearts.

image from:http://pictures.deadlycomputer.com/d/30819-2/pic_3564.jpg

Yes, I did say it. In Korea, I believe Apple will soar and Google will not.

It isn't about how awesome their products and services are; it isn't about how smart their strategists are; it isn't even about how much cash they can pour into the Korean market. It's about us; the Korean people.

As I mentioned before, as much as the Internet is being used for "informational" purposes in Korea, it isn't really about efficiency and productivity here, which Google has mastered. Rather, when we say information and productivity, we mean more of "how socially compatible are you when you work with others" or even "how keen are you to what everyone else is talking about?" which is where Google might miserably fail, at least in Korea.

To be more precise, I think Google needs to be more "social" even when giving out information, which is what Naver is doing best. This is also why Google finally gave in here by portalizing itself. Information matters--only when it matters to everyone else at the same time. Google is not particularly good at this--at least not yet. The importance of social belonging and interdependence in the meaning of information is one of the major topics I'll be covering throughout 2010, so keep your eyes closely.

Now, why do I think Apple will soar? I think Apple touches upon the emotional side of the Korean consumers. As much as the tech industry is becoming more like the fashion industry, Apple represents the new "social upper class" among the Korean people. Apple is the new Louis Vuitton and the new Chanel. Asian people love luxury brands and Apple is becoming one of them.

Looking at Korea through the angles of companies--Samsung, LG, Google, Apple-- will be a fun way to learn about Korea. I've started developing a strategic framework on how to attack the Korean tech/digital industry and deeply move our minds and hearts.

I want Google to soar here as well; but that might require too much for Google's pride, at least for those in Mountain View.

2009 was a dark age for both the digital Korea and my blogging career. Fortunately, it was only dark on the surface. Some significant progresses were made and we're seeing the fruits in 2010.

As for Korea, there's probably no bigger milestone than iPhone's invasion into the Korean market. It's been out only for 2 months now and it's literally changing everything in the digital landscape. How fundamental do I think the change is? The iPad news last week was reported by more than 500 Korean news entities, probably making the biggest IT/digital headline ever in Korea. SKTelecom says it has nearly 15 Android phones lined up for this year. How exciting! (For me, I am carrying around a 8G iPod Touch with Wibro Egg for now, which I'll cover more later)

As for myself, I learned a lot, especially about being a serious blogger and a businessman. As a blogger, I used to whine about  myself "not being in the field"; I always thought unless you've actually done some "real" stuff, being a blogger/journalist/analyst/consultant/critique/spectator always will have limitations. 2009 was all about execution, which took away the privilege of sleep from my life. Now I'm finally back, hopefully ready to roll again.

2010 is going to be a big year for both the digital Korea, (which is the main topic of this blog), as well as TechnoKimchi itself. After the Dark Age came Renaissance. There are many good signs that'll happen soon here as well.

Now, why didn't I start this on Jan 1st? I had followup tasks to finish for 2009 and things pretty much ended last week. Or should I say "the mental fiscal year for TechnoKimchi ends on Jan 31 of every year?" ;)

Digital Korea will soar again and TechnoKimchi will expand: those are my predictions for 2010. Thank God, I still got 334 days to prove that!