Naming your thingy “super” works super well in Korea

Super is the word we want to hear in Korea. Superstar K (Korean version of American Idol or Britain’s Got Talent) is setting unprecedented records for a cable TV show viewing. Hyundai Card is throwing a series of Super Matches (Serena Williams vs Maria Sharapova, Roger Federer vs Rafael Nadal) and Super Concerts (Stevie Wonder, Whitney Houston, Itzak Perlman, Beyonce, Billy Joel, Vienna Philharmonic Orchestra), all invited to perform in Korea. Samsung just announced to have sold over 5 million Galaxy S units around the world, under a tagline “Super Smart.”

Why does “super” work super well? Maybe we have a collective desire to gratify ourselves the status of “allowed to go super, even globally” for having worked so hard. Maybe the meaning of super has evolved from the vintage “superman” or “supermarket” to mean something bigger and aspirable (when we casually say “super” in Korean, we still mean supermarkets most of the time) After all, where Korea stands today in terms of culture, economy, and technology, is unheared of, considering how Korea, just half a century ago, was left only with ashes after the Korean War.

Now, should I name this blog to something like “Super Kimchi” or “Super Tech” I actually don’t like either one of them; but maybe I’ll call this series “Super Digital Korea”. I actually like that. What do you guys think?

And no, I’m not giving up on the name Technokimchi after the tremendous amount of effort I had put into naming this blog.

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Why the name “TechnoKimchi”?

(This article was originally posted in 2007 here)

Kimchi is the best known Korean food, which Korean people are most proud of. We simply cannot live without kimchi. It tastes really good though it stinks really bad. It’s really good for your body, too. For more information, obviously go check out the Wikipedia article on kimchi.

Now, why the name TechnoKimchi? Some people liked the name very much. Some thought it was purely stupid. Some even told me it sounds too much like TechCrunch. Fine, all points well taken.

To tell you the truth, it took me way over a year to come up with the name. I’ve had an idea about a blog like this for a long time. After all, my Korean blog is one of the most widely read IT/Web blogs in Korea. Just to flex my muscle, my Korean blog was started like a year before TechCrunch was born. Subscriber-wise? Probably 1/100 of TechCrunch :)

Anyhow, I really wanted a name that can well represent what I want to write about–the Digital Generation in Asia. Somehow it needed to have the word “Tech” combined with something very Asian. Even better if it can maximize people’s prejudice about Asia or even the “oriental world”.

Now, I’m Korean. Korea does not, by any means, represent Asia. China, Japan, India, even Vietnam are far more famous Asian countries to those over in the other half of the world than Korea is. From my personal experience, every time I told somebody in U.S. that I was from Korea (especially given I lived in South Carolina for so many years), the first question I would always get was “North or South?”

But I really love kimchi. I also thought TechnoKimchi was such a great brand name for a blog like this. In all truth, some other candidates were “TechKaraoke”, “DimsumTech” or “Chopstech(s)”. I liked them all, but had to shed tears choosing TechnoKimchi over them. I love Karaoke, dimsum and I use chopsticks every day. But I just love kimchi too much. And obviously, “TechnoKimchi” sounds far better than “TechKimchi”!

And it turns out that kimchi is extremely spicy and hot. So I added the “spicy thoughts” part to the subtitle. Personally, I love both the title and the subtitle.

So that’s how “TechnoKimchi: Spicy Thoughts on Digital Generaton in Asia” came around. Unfortunately, kimchi is only vegetable stuff. I guess it’s now time to add some meat to it. :)

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Daum is going social, too

Only a few days after Naver’s Social Manifesto, Daum, No.2 portal in Korea, also went social.

Daum announced two social-related services at the press conference, which was held last week. First, it added a real-time trending bulletin board to its homepage, i.e. “hot topics.” Information is gathered across Daum’s various information outlets, such as blogs and cafes/communities. It has two subsections: Live Story and Live QnA. It’ll display very catchy trending topics that’ll keep the visitors occupied, hopefully leading to more revenue generation.

Daum also announced social web search. Social web search is based on the users’ personal connections in many SNS services, such as Twitter, Facebook, Me2day, FourSquare, and Yozm (Daum’s own Twitter-like service) Daum’s CEO Choi Se Hoon mentioned at the conference Daum is going to constantly develop itself into an open social platform. I’m not sure if he meant THE open social, or just used big words there.

What’s interesting is the stark contrast in approaches taken by the two leading portals. As we’ve often witnessed in the past, usually No.1 player takes a closed and centralized approach while the No.2 goes for the open and decentralized one. iTunes/iOS vs Android. Windows vs Linux. Facebook vs Open Social. No exception here.

Naver Me is the best example of the “closed” approach. It’s a service aggregator of Naver’s various open services. I already compared it to Mobile Me in the last post, but now I’m thinking maybe iTunes was a better comparison. Somewhat similar to Microsoft’s Windows or enterprise IT suite strategy.

Daum doesn’t have all that content and services that Naver is blessed with. So it reaches out to the “open” world. Unfortunately, Daum has a limit to its own social platform: it can operate only at the information level: Live Story is a simple information display bulletin and social web search is performed, well, at the information level. Why? Because this world is, in reality, not as open as it proclaims. There was practically no announcement regarding more profound social services forthcoming.

This is exactly how 26-year-olds can sometimes change the whole world. The secret of success? You bank on some of the most fundamental human desires: we’re relational, social, and political beings. Remember Aristotle? (Just in case you don’t, he’s the one who said the famous quote “humans are social/political animals”)

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Naver wants to become Korea’s Google + Apple + Facebook + AOL + …

Naver, No.1 portal/search/blog/community/email/news-aggregation service in Korea, held a press conference yesterday to shoot out some interesting and fantastic stories. (probably not as exciting as TechCrunch being bought by AOL, though. Congrats, Mike!)

The first news was that Naver is integrating all of its social services (cafes – communities/forums; blogs; and me2day – facebook) into what’s called “Naver Me.” It’s practically the Web version of Apple’s MobileMe; it’s about YOU, the winner of Time’s the person of the year 2006 as long as you stay within Naver’s “social” services.

As I’ll cover later, with Cyworld practically looking for resuscitation, Facebook and Twitter have emerged as rockstars in Korea, to everyone’s surprise (though it didn’t surprise me at all) Me2day is Naver’s own foster child in the same category and Naver wants to use it to strengthen its “social-ness.”

Now, Naver is adding into the mix a communication suite with its launching of Naver Talk; an integrated messenger which works across Web-PC-Mobile, which will be directly competing against NateOn, the leader in the messenger market. Another exciting announcement, as NateOn’s service quality has going south for some time now just like its sibling Cyworld.

Assuming Naver Me and Naver Talk flourish, here’s what Naver will have under its umbrella: search like (no.1 by far), content (no.1 by far with music, movies, news, blog, cartoons, communities,  QnA, etc), social (a very good chance to become no.1 with me2day’s users nearly equaling Twitter and Facebook’s users combined), and IM. To put it another way, Naver will become Korea’s Google + Apple + Facebook + AOL. Pretty scary, isn’t it?

What’s even scarier is this: I can’t think of anyone who can stop Naver from actually becoming all that. Search combined with content, social, news, email, and messenger? Wow. That’ll be quite potent.

Many have begun comparing Naver to the previous generation’s chaebols: Samsung, LG, Hyundai and SK–all of its components tightly integrated, practically wall-gardened, but very well made. Even in this digital generation, maybe it implies something immutable about the core strength and character of Korea: one-ness as the competitive advantage. Not putting what’s right or wrong; just a simple observation. What do you guys think?

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Things are crazy over here!

(This post was originally written in July, 2007 on the older version of this blog and is now being reused on the WordPress platform)

“Pali Pali (빨리빨리)” is known to be the first phrase which those start working in Korea are required to learn. What does “Pali Pali” mean? It means, “Hurry Hurry” or “Faster Faster”. People in Korea are hardcore like that.

While the title of this post “Things are crazy over here” is obviously meant to catch your attention a bit, I really do mean that things could get quite crazy over here in terms of the pace of things changing.

I’m a huge NBA fan, especially of the Miami Heat. I went back to U.S. for a business trip about a year ago, first time in 3 years. I was watching the NBA playoffs on TNT and ESPN, the first impression I got was “nothing’s changed in 3 years!” Ads looked the same. TV presentations looked the same. Even the guys on the show, including dear Kenny and Charles, were the same! Not bad after all, right?

NBA was only one of many things that didn’t seem to have changed. The language, people, food, atmosphere, etc. You might ask “Well, how much change do you really expect just in 3 years??”

Things are quite different in Korea, though. Language changes a great deal in 3 years. So does what we eat. So does what we wear. Even what we watch. 5 years ago we were only watching Korean soap operas. Now everyone’s watching Heroes or Prison Break over here, thanks to various P2P applications.

We work a lot, too. According to a Wikipedia article, Korea recorded the most working hours out of all the OECD countries.

Why do things change and go around so fast and we still work so many hours? I don’t know. Maybe we are all unproductive workers. Maybe we don’t have firm principles or philosophies that govern and tie together the society in general, which keep weird changes from happening. Maybe people are just having fun running out of breath every time there’s another change to adapt themselves to.

But more than anything, it’s all cultural again. In Asia, things are often about people only. This often means when a small group of people start changing and making a noise, it can spread through the rest of the world at lightning speed without people considering the bigger pictures behind it. You see butterfly effects happening everywhere all the time. May I remind you of the word “emergence”? I’m not sure if you can apply of any of those complex network theories to the way we interact with each other over here, but it surely feels like it.

Well, then. What about the Web? It changes so fast that it’s lierally crazy. I mentioned above our language changing so fast. It’s actually because there are so many jargons being born on the Web that it directly influences how we express ourselves. If you say a phrase that was popular on the Web even a year ago, you’re already not cool any more. News that comes up on portal news sites, the most powerful journalistic institutions in Korea now, which I’ll cover later, can affect so many people that one picture taken with a cellphone and uploaded by a high school student in subway gets viewed by half of the entire Korean population the next day, stirs up the whole nation, and forces politicians to change the law within a week.

If you really think about it, this “craziness” or “intractability” is what represents the new Web. Things are crazy and cannot be controlled. Korean people are so used to that. We’ve been living like that for decades even before the Web was born.

So what’s the conclusion of this post? I miss the laid-back culture in California. I miss the diversity in New York. But I’m here now and things are running only faster because of the Web. Sometimes because of the insanity I’m used to here, many things found in Techmeme seem to be a warmup session to me.

Like I said, the gap is closing. Trust me. Things are only getting crazier for everybody. Maybe we’re all just doomed like this dude. Ask any dedicated blogger.

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Planned: 10-Part Series on Korea + Digital + Tech

Over the last couple of years, I’ve worked on several consulting projects in various fields, ranging from social media marketing, education, trend analysis, to mobile application store strategies and B2B application suite building. I think enough time has passed for me to mix and match my professional side with my more-casual experience in the blogging world: maybe TechnoKimchi should cover both the culture and the industry.”

So, I’m planning to write about industries, issues, ecosystems, markets in Korean digital tech over the next couple of weeks. I’m thinking of 10 topics, meaning I will give myeslf an ‘A’ if I get to write one post per week and get it done before the end of the year. Here’s the list of topic candidates:

  1. Mobile (manufacturers and devices)
  2. Mobile (telcos)
  3. Portal (search, communities, blogs)
  4. Game (traditional, large-scale)
  5. Game (mobile, social)
  6. Social Networking
  7. Music
  8. Location (Maps, LBS, Navigation, GPS)
  9. Entrepreneurship and VCs
  10. Government Regulations

I’m currently projecting the posts to be written at an “overview” level, but still comprehensive, like the ReadWriteWeb‘s fascinating Never Mind the Valley series.

Now, time for your voice: are there any topics/categories you suggest that should be added to the list above? Also, any name you might want to give to the series itself?

If you want to taste and see TechnoKimchi more, you can refer to the topic cloud on the right side of this blog. Warning: it’s quite spicy!

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TechnoKimchi now on WordPress

As I mentioned long long ago, TechnoKimchi is (still) going through a major overhaul and is now hosted on WordPress.

My original intention in TechnoKimchi-ing on Tistory was to let the world know about this fabulous blogging tool Textcube from Korea; but now I realized that maybe I want to communicate more frequently with those who are interested in Korea, not necessarily familiar with the Korean technology and tools in general.

So TechnoKimch is now on WordPress and I still got to fix a great number of things on this blog; I was only able to migrate 30 out of 80 posts from Tistroy to WordPress, while losing all the comments and trackbacks. Luckily, there’s a Tistory -> WordPress migration tool here; unfortunately, it doesn’t seem to work with the 3.0+ version of WordPress.

For those who are interested in my “old” blog, you can always visit http://technokimchi.tistory.com, which remains the same as before. Hopefully, over the course of next few weeks, I’ll be able to spend more time on fixing all of them.

But, Hallelujah! We had Chuseok this week, the biggest holiday season in Korea, filled with abundant blessings with much free time! I’m not married yet so that helped; also my relatives all live within 30 min driving distance so that also helped! So, I got to work on this ;)

Changes (esp. for the better) excite me and TechnoKimchi on WordPress is one of those encouraging ones. Talk to you all soon!

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